What is innovation?

Innovation is not mysterious, expensive, or complicated.

Innovation is meeting latent needs in a new way, or doing new things successfully whilst minimising the implicit risk.

It’s not magic, it’s a process...

Research -> Design -> Research -> Design

Designing new services or products implies risk taking, which is why new services can equally succeed or fail.

Without taking some risk, you will not reach customers in a new way or solve problems you set out to solve. Taking the wrong risk can cause failure because people cannot or will not use your service.

At phunQube we advocate that our customers:

Research before design – to understand issues and meet latent needs
Research after design – to validate concepts and remove risk

phunQube insights

Our award-winning team is both passionate and experienced in the research and design of innovative digital products and services. So much so, that we write our own thought pieces and conduct research in areas that we believe interest us and will benefit our clients.

Read phunQube insights

The Lloyds TSB internet banking Access Code Device is the first of its kind and at the forefront of the fight against online fraud. The success of this trial, both in terms of the impact it has had on fraud and the way customers have taken to the technology, is testament to the incredibly hard work that's been done by everyone involved.

Head of Lloyds TSB online banking regarding our work with LTSB on security testing